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Privacy Policy

Last updated: October 2025

FlowWise (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website flow-wise.co.uk, access our webinars, or communicate with us.

1. Who We Are

FlowWise is a UK-based business operated as a sole trader.

If you have any questions about this Privacy Policy or how we handle your data, please contact:
privacy@flow-wise.co.uk

2. Information We Collect

We collect personal information that you voluntarily provide to us when you:

  • Complete a form on our website
  • Register for a webinar or download a guide
  • Subscribe to updates or marketing communications

The information we collect may include:

  • Name
  • Email address
  • Any other details you choose to provide

We may also collect limited technical data through cookies and analytics tools (e.g. Google Analytics and Meta Pixel) to improve your experience on our website.

3. How We Use Your Information

We use your personal information to:

  • Communicate with you about our services, webinars, or guides
  • Deliver content you’ve requested
  • Improve our website and user experience
  • Manage payments and registrations

We only process your personal data where we have a lawful basis, such as:

  • Your consent (e.g. when you subscribe or register for a webinar)
  • Performance of a contract (e.g. when processing a payment through Stripe)
  • Our legitimate interests (e.g. improving our services and communication)
4. Sharing Your Information

We do not sell or rent your personal data.

We may share limited personal information with trusted third parties who help us deliver our services, such as:

  • WebinarJam – to manage webinar registrations and communications
  • SendGrid – to send emails and automated messages
  • Stripe – to process payments securely

These providers only process your information in accordance with our instructions and applicable data protection laws.

5. International Transfers

Some of our service providers (e.g. WebinarJam, SendGrid, Stripe) may store or process data outside the UK or European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses — to protect your personal information.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. You may request deletion of your personal data at any time by contacting privacy@flow-wise.co.uk.

7. Your Data Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (“right to be forgotten”)
  • Object to or restrict processing
  • Withdraw consent at any time (where processing is based on consent)

To exercise your rights, please email privacy@flow-wise.co.uk.

8. Cookies and Tracking

We use cookies, Google Analytics, and Meta Pixel to understand how visitors use our website and to improve our content and advertising relevance. You can manage or disable cookies in your browser settings. More details are available in our Cookie Policy.

9. Data Security

We take data security seriously. We use appropriate technical and organisational measures to protect your information against unauthorised access, loss, or misuse.

10. Complaints

If you are concerned about how your data is handled, please contact us first so we can address your concern. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

11. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “last updated” date.